Babies Cry, You Can Cope

ICON is a campaign that was developed to keep babies safe. It provides coping with crying advice for to be delivered to parents and carers of babies.

ICON is an acronym for:

I – Infant crying is normal

C –Comforting methods can help

O – It’s OK to walk away

N – Never, ever shake a baby

A number of materials are available to promote the messages of the ICON Campaign. These are available for parents, carers and professionals to download.